Our strategy

Our purpose is to be where the growth is, enabling businesses to thrive and economies to prosper, and ultimately helping people to fulfil their hopes and realise their ambitions.

We have developed a long-term strategy that reflects our purpose and enables us to capture value from our international network:

  • Develop our international network

    To serve enterprises across geographies and facilitate international trade and capital flows, thereby helping our clients to grow their businesses

  • Invest in wealth and retail businesses with local scale

    To make the most of global social mobility, wealth creation and long-term demographic changes in our selected retail banking and wealth management markets

This strategy positions us to capitalise on several long-term trends:

  • Increasing connectivity and global flows of trade, finance and data are key drivers of GDP growth
  • Emerging market economies are expected to be twice the size of developed economies by 2050
  • The global middle class is expected to grow by more than two billion people from 2017 to 2030, driven by growth in Asia’s middle class
  • Investment in renewable energy capacity will be needed to tackle climate change

HSBC is one of the most international banking and financial services organisations in the world. Our network covers countries and territories accounting for approximately 90 per cent of global GDP, trade and capital flows. We have a leading presence in large and fast-growing economies, while our diversified, universal banking model offers a relatively low risk profile and volatility. We have a strong capital and funding base and offer stable shareholder returns.

Further information about HSBC’s strategy  is available on our corporate website. Please note this is English language only.

We are uniquely placed to help customers around the world achieve their ambitions

John Flint, HSBC Group Chief Executive

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